Create a new brand identity for DriverLab and think about a marketing campaign to attract volunteers and bring awareness about the lab.

Toronto Rehab is developing a one-of-a-kind driving simulator to accurately assess the driving abilities of high risk populations, such as those with physical, sensory, or cognitive impairments as are often present in older adults and young drivers. A drive-friendly brand was designed to raise awareness along with a marketing campaign aimed at encouraging volunteer participation in the research.